When Olga Leontova, Senior Operations Manager at Semrush’s Affiliate Team, recognized their decade-old affiliate program needed modernization, she turned to impact.com for a complete transformation. The challenge? Moving from an outdated in-house solution with limited reporting to a robust platform that could support their growing global partner network.
The strategic solution:
impact.com provided Semrush with the modern infrastructure they needed to completely reimagine their affiliate program approach. The transformation included advanced attribution modeling, comprehensive reporting capabilities, and access to impact.com’s extensive partner network – turning their affiliate program into a true partner hub.
Key transformation highlights:
- Modern attribution model: Replaced outdated 10-year cookie attribution with sophisticated tracking that reflects today’s digital marketing landscape, ensuring partners get proper credit for their contributions
- Enhanced partner experience: Implemented comprehensive onboarding with welcome emails, educational resources, and affiliate guides, making it easy for partners to start generating conversions quickly
- Scalable partner management: Developed a tiered approach where new partners get self-service resources, while converting partners receive dedicated account management to help them scale results
- Advanced segmentation: Leveraged impact.com’s grouping capabilities to target specific partner segments with personalized communications and analyze performance across different partner types
- Partnership network expansion: Gained access to impact.com’s extensive network, resulting in numerous new high-quality partnerships that weren’t available through their previous solution
