The APAC travel industry has rebounded, but the path to sustainable growth has fundamentally changed. Traditional paid advertising is declining in effectiveness while acquisition costs rise—making customer retention and loyalty programs the new growth drivers for smart travel brands.
Watch this exclusive webinar revealing breakthrough insights from our comprehensive dual-perspective study conducted by impact.com and Digital Travel Insights (Worldwide Business Research).
We surveyed 100 senior travel marketing leaders across Southeast Asia, plus 1,200 active travelers in Singapore, Australia, and China to uncover the critical disconnect between marketing strategies and consumer behavior.
Discover the data-driven strategies top APAC travel brands are using to:
- Bridge the massive trust gap: What travelers actually rely on for booking decisions vs. what marketers prioritize (hint: paid ads ranked lowest)
- Capitalize on the repeat customer goldmine: Why 57 percent of travel marketers report 50 percent of bookings now come from returning customers
- Unlock the untapped potential of affiliate marketing and loyalty programs—two high-trust, underutilized channels that savvy brands are scaling rapidly
