In 2025, performance marketing entered a new era—one shaped by partnerships, creators, and AI. As trust and authenticity redefine how people discover and buy, brands are reimagining performance marketing by turning to the voices and communities that influence real decisions.
In this year’s Momentum video, impact.com CEO David A. Yovanno reflects on the evolution of the partnership economy, the role of AI in driving smarter growth, and how impact.com is helping brands lead with connection over conversion.
