Segments

Segment is a customer data platform (CDP) that helps companies harness first-party customer data.

Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.

Partnerships have emerged as a key lever of growth for modern enterprises looking to reach customers and win their trust. But launching a new channel (or switching technology providers) takes dev resources and time.

That’s where Impact.com and Segment can help. Since impact.com directly integrates with Segment as a destination, you have the flexibility to deploy data with ease, so you can track your web and app events and create productive partnerships in no time.

Impact.com integrates with Segment through a robust and scalable API connection. Once connected, seamlessly track and credit your partners for any Segment event within Impact.com. Pay partners through Impact for web and app events they generate, and use that data to generate insights, tweak your strategy, and drive more revenue.