tvScientific

tvScientific is the first and only performance advertising platform purpose-built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. Today, the company continues to make strategic alignments with key players — the most recent being NBCUniversal — to advance CTV performance advertising forward.

Our partnership enables mobile app marketers to accelerate growth through the integration of CTV into omnichannel strategies. tvScientific’s self-managed platform simplifies and automates TV buying and optimization by gathering large amounts of granular first- and third-party data onto one platform. This allows marketers to target and assess their highest quality users from impression to post-install events.

The most sophisticated performance platform for CTV, tvScientific makes TV accessible and measurable for brands and app’s for all sizes. Although a TV platform, we speak a digital first language and are centered around outcomes (cost per action, cost per install, cost per form fill etc). The entire platform is built to connect the dots between ads delivered on CTV/OTT devices and an actual outcome on a 1:1 deterministic basis.