Identity resolution to enable measurement/analytics/segmentation
Translation of offline & online data, from disparate data sets, to Impact.com's platform to allow for measurement, analytics, and segmentation
Resources
Categories
- Customer Data Platform
The data collaboration platform of choice for the world's most innovative companies. LiveRamp aspires to make it safe and easy for companies to use data effectively.
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love.
impact.com and LiveRamp
Mutual Impact.com & LiveRamp clients are able to send LiveRamp disparate offline & online data sets (i.e. Campaign, CRM, Transactional data etc). LiveRamp then resolves this data to a universal Impact identifier for the Impact team to perform measurement, analytics, and segmentation for their clients.