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Logo for Advertising Week featuring a colorful circular design with a stylized face and the text "ADVERTISINGWEEK" in bold letters.
Byline and article

Marketers Face a Perfect Storm in Today’s Uncertain Economy
StreetFight article by David A Yovanno
Byline and article

The Rise of Partner-Led Marketing

 Two happy golden retrievers lying in a green meadow, surrounded by grass and wildflowers, enjoying a sunny day together.
Video

How BARK transformed its affiliate program to capture the magic of monthly pet joy
The image displays the word "Yamazaki" in a sleek, modern grey font on a black background.
Case study

15X

affiliate ROI
Logo of Direct Asia Insurance featuring bold, modern text in gray and black on a bright yellow circle background.
Case study

50%

boost in sales
Case study

23%

growth
Blog

Affiliate marketing in Canada for 2025: Expert insights for U.S. brands expanding globally
Logo of Apollo, a company known for its diverse range of innovative products and solutions.
Case study

+36%

of program revenue from new partners
Coda Payments logo displayed on a transparent background in PNG format, showcasing the brand's identity.
Case study

22X

active partner growth in eight months

Marketing Mag
Byline and article

Caught between clicks and caution: The marketer’s trust dilemma

 value driven consumers
Blog

Brand partnerships guide: 6 types, benefits, and how to find partners

 A diverse group of six people sits around a table, discussing documents and using laptops, with coffee cups scattered around.
Blog

Partner marketing examples: 12 proven strategies to grow your brand in 2025

 A close-up shot of an airplane wing against a vibrant sunset, with warm orange and purple hues illuminating the wingtip.
Video

APAC Travel Marketing Trends 2025: How Leading Travel Brands Are Driving Growth Beyond Traditional Advertising

 An airplane wing against a vibrant sunset, with soft oranges and purples illuminating the sky and the wingtip.
Research report

Where APAC travel brands are investing for growth

 A woman sits at a desk with a laptop and a ring light, holding a small white dog in her arms, pointing towards the camera.
Blog

Beyond pet products: How pet influencer marketing works for any industry in 2025

 Podcast promotional image featuring Amanda Mount for Season 6, Episode 7 of "The Partnership Economy." Background in blue tones.
Podcast

S06 | E7 – Authentic content that drives real results with micro-and-nano influencers
Singapore business review logo
Byline and article

Travel marketers shift focus with trust reshaping influence: report
marketech apac logo
Byline and article

SEA marketers prioritise retention, brand building to gain travellers’ trust: report
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