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Confessions of a verification firm data scientist: It’s good when Facebook errs
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How Marketing Technology Is Forever Recasting the CMO Role
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IPA Bellwether: Industry reaction
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TAG Awards Forensiq Industry Certification against both Piracy and Fraud
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TAG Awards Forensiq Industry Certification against both Piracy and Fraud
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Fraudsters Love Performance Partnership Marketing
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As verification services grow, agencies and publishers duel over who pays
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The truth behind the lack of transparency on the tech tax
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impact.com Unveils New York Office on Park Avenue as company continues global expansion
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Stop calling them “affiliates”. They’re your partners. Or at least, they should be.
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Succeed as a Woman in Technology? This Girl Can
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How traffic resellers trip third-party verification filters
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One on One: CMOs Need a Marketing Platform of Record
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It’s True, Brand Safety is a Huge Issue, But Don’t Place All the Blame on the Agencies
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How to beat the fraudsters
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Watch: Where are we with Ad Fraud? impact.com on fighting fake clicks
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impact.com makes 800,000 affiliates available with new discovery tool
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Forbes: Martech firm impact.com appoints new CEO to ‘Step on the Gas’