Free course
Referral Revolution: Discover the Power of Referral Programs for Business Success
Ever wondered how to implement and execute a referral program strategy for your product or service? This course is your guide to setting up a referral program, writing a program brief, determining your goals, and driving awareness to make your program a success.
Who is this for?
Affiliate marketers
Who are new to the industry and want to develop skills in this field.
Individuals
Who would like to learn more about one of the most cost-effective digital marketing channels available.
Program managers
Who would like to have a strong understanding of the basics of affiliate marketing and level up from there.
Affiliate managers
Who need help with affiliate marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program.
What you'll learn
Course overview
In this course, Coady Joy, Head of Affiliate and Partnerships Education, is joined by Will Fraser, General Manager and Co-founder of SaaSquatch by impact.com. You’ll learn about all the factors that make up a successful referral program.
You’ll also discover the key components of a program brief, how to minimize the impact of referral program fraud, how to determine goals based on your desired outcome, and much more!
By the end of this course, you will be able to:
- Implement and execute a referral program strategy.
- Identify how to prevent fraud in your program.
- Determine the goals for your referral program.
- Explain different reward types.
- Recognize how to build awareness for your program.
- Measure the success of your program.
- Highlight best practices for awareness and engagement.
Course curriculum
Creating a successful referral program is like putting together a winning puzzle. Your puzzle should piece together essentials like a program summary, fraud-fighting tactics, goal-setting, tempting rewards, smart positioning, marketing magic, and performance checks. In this lesson, you'll learn about these essential strategy elements.
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In this lesson, you'll learn how to safeguard your referral program from fraud and prevent trickery from self-referrals.
Enroll now Identifying exactly what you would want to achieve is key for a successful referral program. Learn how to identify and set up the goals of your referral program in this lesson.
Enroll now The heart of your program design lies in the choice of rewards — your selection directly shapes your target audience's enthusiasm to engage in your program. Learn how to select the right types of rewards for your referral program in this lesson.
Enroll now Seamlessly blending your program into your platform, product, or service, is the name of the game when it comes to promotion. Learn exactly what you need to keep in mind when showcasing your program in this lesson.
Enroll now Creating awareness is the foundation of successful referral programs. Remember, it's not a one-and-done deal — sustained efforts are essential. Learn how to build awareness of your program in this lesson.
Enroll now Ensuring you accurately measure your referral program's success is an absolute must. Learn how to measure the performance of your referral program in this lesson.
Enroll now It's important to make sure that your referral program entices maximum participation! Learn about engagement techniques and best practices in this lesson.
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