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FREE CERTIFICATION LEARNING PATH

Affiliate and Partnerships Industry Training for Partners – Associate Certification Path

So, you’re a partner, publisher, or content creator, and you’re on your way to helping drive real value for partnered brands. Amazing! Expand your expertise with this intermediate certification on the Partnership Life Cycle and the affiliate marketing industry.


Who is this for?


What you'll learn

Course overview

This certification builds upon the topics covered in the Affiliate and Partnerships Industry – Fundamentals Certification Path and the Digital Partnerships Industry Training for Partners – Fundamentals Certification Path. 

In this certification path, with the guidance of renowned industry experts, you’ll develop the skills you need to seriously boost your career as a partner, publisher, or content creator. 

You’ll discover how to leverage your personal magic, find the best brands to collaborate with, and make extra-sure that your compensation is accurate and paid on time. You’ll learn how to look at a campaign from a better perspective to make sure that the campaign is efficient and stays that way. Plus, since trust is vital in any partnership, you’ll also learn how to prevent fraud and protect yourself and your partnered brands. 

Finally, you’ll discover how partners can use performance data to make better decisions in the future and optimize their partnerships.

By the end of this certification path, you will be able to: 

  • Recognize your personal capabilities to find brands that best align with you and goals.
  • Identify how to review program terms.
  • Define the different actions statuses and how to negotiate contract terms 
  • Recognize how to pull links and how to create deep links.
  • Identify common tracking issues and how to solve them.
  • Explain how your business model brings value to brands. 
  • Use soft skills to get the most out of your partnerships. 
  • Define how to secure media properties against cyber attacks.
  • Understand the dos and don’ts of TM and TM+.
  • Identify how to stay compliant with brands in the face of fraud and address fraudulent user activities.
  • Describe what KPIs are and identify data granularities.
  • Analyze data within reporting.
Course details
6
Courses
21
Videos
1
Exam
2.2
Hours
Start learning now

Course curriculum

1
Discover and Recruit
12min
Laura Press
Instructor
Laura Press

In this course, you'll learn how to recognize your capabilities as an affiliate partner, identify brands that align with your goals and niche, and effectively monetize your brand partnerships.

Get certified
2
Contract and Pay
15min
Laura Press
Instructor
Laura Press

Who doesn’t love getting paid? This course explores action statuses, how to review program terms, and how to negotiate contract terms so that you always get paid out on time as a partner.

Get certified
3
Track
15min
Laura Press
Instructor
Laura Press

In this course, you'll discover the ins and outs of tracking, including how to track the performance of your affiliate campaigns.

Get certified
4
Engage
11min
Laura Press
Instructor
Laura Press

Once your affiliate program contract has been secured, you'll need to regularly engage with your partnered brands. This course explores how to do it.

Get certified
5
Protect and Monitor
16min
Laura Press
Instructor
Laura Press

Fraud comes in all shapes and sizes. In this course, you'll learn how to protect yourself, your brands, and your programs against it.

Get certified
6
Optimize
12min
Laura Press
Instructor
Laura Press

Optimization is a continuous process. This course focuses on how to use data to make the most out of your partnerships.

Get certified
EXAM
Partnerships Industry Training for Partners – Associate Certification Exam
50min
Instructor

Ready to test your knowledge? Take the exam. Upon passing, you'll receive a downloadable certificate to share with your network.

Start learning!