Free course
Discover & Recruit: Affiliate & Partnerships – Associate
This course is all about finding and recruiting potential partners to empower a brand to reach and indirectly engage with its target audience. Discover and Recruit involves figuring out the perfect partner mix for a given brand and striving to align partner and brand goals to cultivate productive partnerships.
Who is this for?
Affiliate marketers
Who are new to the industry and want to develop skills in this field.
Affiliate marketing managers
Who are seeking to define the ideal partner mix to best achieve their marketing program goals.
Individuals
Who would like to understand the different types of affiliate marketing partnerships and the benefits and drawbacks of working with each partner type.
What you'll learn?
Course overview
- Different types of affiliates and partnership models.
- Important factors to consider when recruiting partners to your program.
- Foundational, growth, and emerging affiliate partnership models as well as the benefits and drawbacks of each partnership type.
- How best to work with each type of partner.
- The ideal partnership mix to achieve your goals.
Course curriculum
Lesson description
Understanding different partnership types is crucial for recruiting the right partners for your affiliate marketing program. Learn about various partnership types as well as important partnership factors to consider when recruiting partners to your program.
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Foundational affiliates are often the backbone of a strong affiliate program. Learn more about five types of foundational affiliates as well as the benefits and drawbacks of working with each type of affiliate.
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Now that you have an understanding of the benefits and drawbacks of foundational affiliates, you will learn more about additional growth partnership types, and the benefits and drawbacks for each type of growth partnership.
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Affiliate marketing is an ever-evolving industry that is reflected by the new partnership models that continue to emerge. Learn about four emerging affiliate partnership models and the benefits and drawbacks of each one.
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Now that you have learned about foundational, growth, and emerging partnership types, it is time to define the desired partner mix to best meet your affiliate and company goals.
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