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Free course

Track: Affiliate & Partnerships Industry Training – Associate Course

In this course, you’ll explore the basics of tracking works—stage three of the Partnerships Life Cycle. From there, you’ll move on to understanding the four core components of tracking: linking, click redirect, cookies, and data capture.


Who is this for?

Affiliate marketers

Who want to learn skills to help them be more effective in their roles.

Partnership leaders

Who would like to better support the teams that they manage.

Affiliate managers

Who want to stay organized and increase their efficiency.


What you'll learn?

Course overview

This course covers Track, the third stage of the Partnerships Life Cycle. It introduces the foundations of tracking, including its four core components: linking, click redirect, cookies, and data capture. Finally, because being able to automate a system for reversals and action inquiries coming from partners is imperative to a brand’s success, we’ll jump into that in the final section of this course.

By the end of this course, you will be able to: 

  • Describe the basics of link tracking.
  • Identify the core components of tracking.
  • Explain the importance of frequently reviewing action inquiries, recognize the need for a reversal, and further describe the reversal process.
Course details
2
Lessons
4
Videos
20
Min
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Course curriculum

Lesson 1
Tracking basics
6min

Tracking is used to communicate data about customers’ actions into your affiliate network or partner program. Take this lesson to learn more about tracking basics!

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Lesson 2
Reversals and action inquiries
3min

Learn about reversals and action inquiries, how they work, and how to deal with them.

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