Free course

Track: Affiliate & Partnerships Industry Training – Associate Course

In this course, you’ll explore the basics of tracking works—stage three of the Partnerships Life Cycle. From there, you’ll move on to understanding the four core components of tracking: linking, click redirect, cookies, and data capture.

Who is this for?

What you'll learn?

Course overview

This course covers Track, the third stage of the Partnerships Life Cycle. It introduces the foundations of tracking, including its four core components: linking, click redirect, cookies, and data capture. Finally, because being able to automate a system for reversals and action inquiries coming from partners is imperative to a brand’s success, we’ll jump into that in the final section of this course.

By the end of this course, you will be able to: 

  • Describe the basics of link tracking.
  • Identify the core components of tracking.
  • Explain the importance of frequently reviewing action inquiries, recognize the need for a reversal, and further describe the reversal process.
Course details
Start course

Course curriculum

Lesson 1
Tracking basics

Tracking is used to communicate data about customers’ actions into your affiliate network or partner program. Take this lesson to learn more about tracking basics!

Start course
Lesson 2
Reversals and action inquiries

Learn about reversals and action inquiries, how they work, and how to deal with them.

Start course