Free course
Track: Affiliate & Partnerships
This course covers Track, the third stage of the Partnerships Life Cycle. You’ll be introduced to the foundations of tracking, including its four core components: linking, click redirect, cookies, and data capture. Finally, being able to automate a system for reversals and action inquiries coming from partners is imperative to a brand’s success, so we’ll jump into that in the final section of this course.
Who is this for?
Affiliate marketers
Who are new to the industry and want to develop skills in this field.
Individuals
Who would like to understand the basics of tracking and different types of creative that tend to be successful in affiliate programs.
Affiliate marketing managers
Who monitor and take action in regards to reversals, missing orders and action inquiries.
Affiliate managers
Who want to ensure that trademark fraud is not present in their program.
What you'll learn?
Course overview
- The basics of affiliate tracking links.
- Successful creative asset types and how to track them.
- Monitoring reversals as a key to success.
- Effective communication with publishers.
- Incentivization tactics for increasing performance.
- Tracking trademark and fraud violations.
Course curriculum
Lesson description
Tracking is an important part of affiliate marketing as it allows you to correctly attribute performance to specific partners and campaigns. This lesson will teach you about the 4 main components of tracking as well as various methods of data capture.
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Now that you know the basics of tracking, it’s time to dive into different types of creative that are commonly used in affiliate marketing as well as methods to track creative.
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In managing an affiliate marketing program, you may encounter instances where you need to reverse actions that have already occurred and account for missing orders and action inquiries. This quick lesson will walk you through the reasons that you might need to reverse an action, as well as the process for reversals. You will also learn about what to do when you encounter action inquiries and missing orders.
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Communicating with partners is key when managing an affiliate marketing program. This lesson will provide you with resources to create and send newsletters to partners and best practices for calls with partners. You will also learn about different incentivization tactics, content submission resources, and in-person meeting opportunities.
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Affiliate marketing as a channel has struggled with fraud. Luckily, there are now various tech solutions that will help you to monitor and take action against fraud. This lesson will teach you why it is important to monitor trademark fraud, how to set up trademark alerts, and actions to take when you come across trademark fraud.
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