Free course

Track: Affiliate & Partnerships

This course covers Track, the third stage of the Partnerships Life Cycle. You’ll be introduced to the foundations of tracking, including its four core components: linking, click redirect, cookies, and data capture. Finally, being able to automate a system for reversals and action inquiries coming from partners is imperative to a brand’s success, so we’ll jump into that in the final section of this course.



What you'll learn?

Course overview
  • The basics of affiliate tracking links.
  • Successful creative asset types and how to track them.
  • Monitoring reversals as a key to success.
  • Effective communication with publishers.
  • Incentivization tactics for increasing performance.
  • Tracking trademark and fraud violations.
Course details
5
Lessons
5
Videos
5
Quizzes
60
Min
Enroll now

Course curriculum

Lesson 1
Affiliate Tracking Link Basics
15min
Julia Stanley
Consultant at LT Partners
Lesson description

Tracking is an important part of affiliate marketing as it allows you to correctly attribute performance to specific partners and campaigns. This lesson will teach you about the 4 main components of tracking as well as various methods of data capture.

Enroll now
Lesson 2
Types of Affiliate Marketing Creative & Tracking Links
10min
Julia Stanley
Consultant at LT Partners
Lesson description

Now that you know the basics of tracking, it’s time to dive into different types of creative that are commonly used in affiliate marketing as well as methods to track creative.

Enroll now
Lesson 3
Affiliate Marketing Reversals and Action Inquiries
5min
Julia Stanley
Consultant at LT Partners
Lesson description

In managing an affiliate marketing program, you may encounter instances where you need to reverse actions that have already occurred and account for missing orders and action inquiries. This quick lesson will walk you through the reasons that you might need to reverse an action, as well as the process for reversals. You will also learn about what to do when you encounter action inquiries and missing orders.

Enroll now
Lesson 4
Marketing Newsletters and Communication
20min
Julia Stanley
Consultant at LT Partners
Lesson description

Communicating with partners is key when managing an affiliate marketing program. This lesson will provide you with resources to create and send newsletters to partners and best practices for calls with partners. You will also learn about different incentivization tactics, content submission resources, and in-person meeting opportunities.

Enroll now
Lesson 5
Trademark Alert Setup and Review in Affiliate Marketing
10min
Julia Stanley
Consultant at LT Partners
Lesson description

Affiliate marketing as a channel has struggled with fraud. Luckily, there are now various tech solutions that will help you to monitor and take action against fraud. This lesson will teach you why it is important to monitor trademark fraud, how to set up trademark alerts, and actions to take when you come across trademark fraud.

Enroll now