Free course
Running a ROAS-Positive Influencer and Affiliate Marketing Program course
Ready to level up with affiliate and influencer marketing? Whether you’re new or experienced, this course is your guide to building a high-performing program.
What you'll learn
Course overview
Affiliate marketing is constantly evolving in the online space, and this course introduces a powerful addition to your performance strategy: creators. By partnering with creators, you can influence your audience, drive real conversions, and boost ROAS.
Join Coady Parenti, Director of Creator Consulting, to explore how the merged creator-affiliate model works and how to build lasting partnerships through always-on campaigns that drive sustainable growth, long after the post goes live. Plus, discover strategies to build a successful program with real results, and stay ahead in an ever-changing industry.
By the end of this course, you will be able to:
- Understand why creator-affiliate is the future of performance marketing.
- Navigate the full creator marketing process.
- Highlight the traits of a high-performing affiliate program.
- Build a successful creator program.
Course curriculum

This lesson explores how affiliate marketing is shifting toward creator-led strategies, combining trust and influence with performance to drive higher conversions and long-term customer value.
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This lesson outlines the three key phases of creator-affiliate campaigns and shows how always-on programs drive better results through consistency, optimization, and long-term creator partnerships.
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Discover the essentials of a high-performing affiliate program, including smart commission structures, effective tracking tools, and strong onboarding and communication to drive consistent results.
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This lesson covers how to set a strong strategy for your creator program, including budgeting, choosing the right influencer tiers, and creating a polished setup to attract and support high-performing partners.
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This lesson walks through how to launch a compelling creator campaign, covering naming, eligibility, compensation, content rights, deliverables, and clear guidelines to attract the right creators.
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We show you how it all ties together and everything we've shown you can build a scalable, performance-driven program.
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Creator programs take time to deliver results, but with smart pay, strong relationships, and shoppable content, they build lasting impact.
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