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Free course

Running a ROAS-Positive Influencer and Affiliate Marketing Program course

Ready to level up with affiliate and influencer marketing? Whether you’re new or experienced, this course is your guide to building a high-performing program.



What you'll learn

Course overview

Affiliate marketing is constantly evolving in the online space, and this course introduces a powerful addition to your performance strategy: creators. By partnering with creators, you can influence your audience, drive real conversions, and boost ROAS.

Join Coady Parenti, Director of Creator Consulting, to explore how the merged creator-affiliate model works and how to build lasting partnerships through always-on campaigns that drive sustainable growth, long after the post goes live. Plus, discover strategies to build a successful program with real results, and stay ahead in an ever-changing industry.

By the end of this course, you will be able to:

  • Understand why creator-affiliate is the future of performance marketing.
  • Navigate the full creator marketing process.
  • Highlight the traits of a high-performing affiliate program.
  • Build a successful creator program.
Course details
7
Lessons
7
Videos
0
Quizzes
25
min
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Course curriculum

1
Why Creator-Affiliate is the future
4 mins
Coady Parenti
Instructor

This lesson explores how affiliate marketing is shifting toward creator-led strategies, combining trust and influence with performance to drive higher conversions and long-term customer value.

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2
The Creator Marketing Process
5 mins
Coady Parenti
Instructor

This lesson outlines the three key phases of creator-affiliate campaigns and shows how always-on programs drive better results through consistency, optimization, and long-term creator partnerships.

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3
Creating a High-Performing Affiliate Program
2 mins
Coady Parenti
Instructor

Discover the essentials of a high-performing affiliate program, including smart commission structures, effective tracking tools, and strong onboarding and communication to drive consistent results.

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4
Building a Gold Standard Creator-Affiliate Program
5 mins
Coady Parenti
Instructor

This lesson covers how to set a strong strategy for your creator program, including budgeting, choosing the right influencer tiers, and creating a polished setup to attract and support high-performing partners.

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5
Launching a Compelling Creator Campaign
4 mins
Coady Parenti
Instructor

This lesson walks through how to launch a compelling creator campaign, covering naming, eligibility, compensation, content rights, deliverables, and clear guidelines to attract the right creators.

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6
Why This All Adds Up to a ROAS-Positive Program
2 mins
Coady Parenti
Instructor

We show you how it all ties together and everything we've shown you can build a scalable, performance-driven program.

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7
Understanding Ramp Time and Shoppable Content
2 mins
Coady Parenti
Instructor

Creator programs take time to deliver results, but with smart pay, strong relationships, and shoppable content, they build lasting impact.

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