Free course

Optimize: Affiliate and Partnerships Industry Training for Partners

Once you’ve secured your partnership, you’ve got to pull out all the stops to make the most out of it. Here, we’ll show you what optimization is all about!


Who is this for?

Affiliate marketers

Who are new to the industry and want to develop skills in this field.

Individuals

Who want to learn more about one of the most cost-effective digital marketing channels available.

Program managers

Who would like to have a strong understanding of the basics of affiliate marketing and level up from there.

Affiliate managers

Who need help with affiliate marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program.


What you'll learn

Course overview

In this course, we discuss how partners can optimize their affiliate partnerships with brands. An understanding of certain metrics and KPIs is a prerequisite for program optimization. PXA’s Laura Press, Head of Affiliate and Partnerships Education for Publishers, as well as special guest Elizabeth Hoover, Associate Director of Partnership Development at DMi Partners, discuss metrics, KPIs, and other concepts that are crucial for thriving partnerships.

 

By the end of this course, you will be able to: 

  • Understand KPIs and what they mean.
  • Identify data granularities.
  • Analyze data within reporting.
  • Create post-campaign recaps for external use.
Course details
4
Lessons
4
Videos
12
min
Start learning

Course curriculum

1
Introduction
1.5min
Laura Press
Instructor

Meet Laura Press and Liz Hoover, who will teach you what you need to know to successfully optimize your partnerships.

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2
KPIs and What They Mean to You
1.5min
Laura Press
Instructor

In this lesson, we discuss what KPIs are and how they affect your partnerships.

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3
Identifying Data Granularities
5min
Elizabeth Hoover
Instructor

KPIs are one thing, but what do they mean in terms of data, and how can we use them? We answer this question in this lesson.

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4
Analyzing Data Within Reporting
1.5min
Laura Press
Instructor

Now that we have our data, we need to understand the story it's trying to tell. In this lesson, we discuss how to analyze data.

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5
Creating Post-Campaign Recaps for External Use
2.5min
Laura Press
Instructor

Once you understand what your data means for you, you can use it to create a report to show your partnered brand the value you bring to the partnership. Find out how in this lesson.

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