Influencer Partnership Strategic Planning
Keen to kick off an influencer partnership? Before you do, you need to complete the first step — strategic planning.
What you'll learn
Course overview
Influencer campaigns are like rocket fuel for your brand’s channel and company goals! But a flawless launch depends on strategic planning and a clear understanding of your brand objectives. With this wisdom, you can craft an influencer partnership program that’s perfectly in tune with all the key performance indicators you want to measure.
In this course, Coady Joy, Head of Affiliate and Partnerships Education, is joined by Christen Nino De Guzman from Clara to lead you through the process of planning effective influencer campaigns, from KPI alignment to creating scopes of work, budgeting, and drafting briefs.
By the end of this course, you will be able to:
- Describe how to align an influencer program with KPIs.
- Formulate a scope of work.
- Produce influencer campaign timelines.
- Amplify influencer content.
- Create budgets for influencer partnerships.
- Identify the relationship between influencer reach and their rates.
- Draft influencer briefs.
Course curriculum
How can you effectively synchronize KPIs with varying influencer tiers and content genres, and, more importantly, identify the ideal recruits to to ensure conversion?
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You may be familiar with the concept of a scope of work, but it's crucial to understand its specific implications in the context of working with influencers.
Start learning Christen takes you through building a timeline to ensure your program is a success.
Start learning Amplification holds significant importance as it is the catalyst for garnering attention to your brand and expanding your audience.
Start learning Establishing a budget is crucial to preempt any unwelcome surprises that may lie in wait.
Start learning The influencer's tier directly correlates with the costs associated with their collaboration. Understanding this dynamic is crucial in navigating the influencer marketing landscape and making informed decisions about budget allocation for your campaigns.
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Crafting a comprehensive influencer brief will serve as a foundational document, ensuring that all stakeholders are aligned and share a clear understanding of the objectives and expectations moving forward.
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