Free course
Engage Media Buying: Affiliate & Partnerships
This course takes a closer look at a central component of the Engage phase of the Partnerships Life Cycle, Media Buying! Media buying is, in a nutshell, the process of purchasing advertising space on a platform—the real meat and bones of affiliate and partnerships marketing. Here, you’ll dip your toes into the system and varieties of media buys, plus how advertisers pay publishers.
Who is this for?
Affiliate marketers
Who are new to the industry and want to develop skills in this field.
Individuals
Who would like to learn more about media placement opportunities available to them and different payment methods that can be used to fund those placements.
Affiliate managers
Who are looking to secure a budget for media placements.
Individuals
Who are interested in learning more about the media buying process.
What you'll learn?
Course overview
- What is media buying in affiliate marketing and the different types of media placement opportunities.
- Various payment methods that can be used to compensate partners in exchange for media placements.
- The entire media buying process and what to do when performance does not match expectations.
- Things to consider when advocating for media placement budget.
Course curriculum
Lesson description
When executed properly, media placements can be a great way to add incremental value to your affiliate and partnerships program. This lesson will teach you about different types of media placements and what to consider when sourcing media placement opportunities.
Enroll now Lesson description
Now that you are aware of different types of media placements, it’s time to learn about the payment methods that can be utilized to compensate partners for media placements. You’ll also learn about requirements that partners may have for certain types of placements or payment methods.
Enroll now Lesson description
In this lesson, you will review the entire media planning process and will complete homework assignments designed to help you efficiently source and execute media placement opportunities. You will also learn what to do when a media placement’s performance doesn’t live up to expectations.
Enroll now Lesson description
In order to run paid media placements, you will first need to secure a budget for those placements. This lesson will help you define your goals, show the potential impact on your company’s bottom line and make informed decisions in regards to which media placements best align with your goals.
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