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What are bot clicks - lead gen fraud - Impact
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Lead gen fraud

Bot fraud (clicks)

Fraud scheme operators use emulators running retained scripts or infected devices in a botnet to automate nonhuman traffic, including click events, on a large scale. This technique is especially prevalent in the cost-per-click (CPC) space. Bot clicks can even be leveraged to generate fraudulent likes and follows, effectively committing influencer fraud across social media.

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How they do it

  1. Malicious publisher has registered for advertiser’s CPC affiliate program and features text links directing traffic to advertiser’s site
  2. Malicious publisher hires a traffic broker to augment their click volumes
  3. Traffic broker operates a large botnet, which emulates real devices/human browsing behaviors to produce invalid click traffic
  4. Botnet is directed to malicious publisher’s site to click through the text link to advertiser’s site
  5. Advertiser attributes credit to publisher for an invalid click event and pays them the designated CPC
Bot fraud (clicks)
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