The Publisher’s Playbook podcast tackles the biggest trends in publishing
Our host, Jerrid Grimm, Head of Publisher Marketing dives into crucial topics affecting publishers today. Each episode cuts through the hype and offers practical advice to help modern publishers navigate the ever-changing landscape of commerce partnerships.
Latest episode
Creating a Category with Merry people
This episode features James Smith, General Manager at Australian footwear brand Merry People, sharing how the brand turned gumboots into an everyday, style-led essential. Listeners will hear how Merry People expanded into the US through bold branding, full-price confidence, and strategic partnerships with creators, publishers, and loyalty platforms — with practical insights on category creation and long-term growth.
In this season, you’ll discover what brands really want. Join top consumer and software brands as they share how they approach partnerships and what they look for in creators and publishers. Each episode offers practical tips on aligning with brand goals, driving growth, and building meaningful collaborations.
Season 1
This season of the Publisher Playbook podcast, hosted by Jerrid Grimm, offers practical, expert-led discussions on key trends shaping modern publishing, from Google’s impact and retail media to affiliate strategy, content coupons, Reddit’s rise, and evolving ad models, helping publishers navigate the digital landscape.
