Ever wonder why some brand-creator partnerships just click, while others fall flat? It often comes down to one thing: control. According to creator economy expert Lindsey Gamble, brands that succeed are the ones willing to let go and trust their creators to deliver. This episode reveals how to build truly effective, long-term partnerships that drive real results.
In this conversation, Lindsey Gamble, a seasoned consultant, speaker, and content creator, shares his unique perspective from both sides of the partnership. With a fascinating career journey from clinical research to leading innovation in influencer marketing, he provides actionable advice on navigating the critical enemy. You’ll get the inside scoop on common mistakes brands make, how to measure success beyond vanity metrics, and the surprising trends shaping the future of the creator space.
Ready to level up your brand’s creator partnerships? Hit play and get ready to take some notes!
