The game has changed. As consumers shift from traditional search engines to AI-driven conversations, your old marketing playbook is becoming obsolete. This episode is an essential guide for any brand leader, marketer, or strategist who wants to understand and win in the new era of AI-powered discovery.
Brian Stempeck, a pioneer in programmatic ad-tech and AI, reveals why your most important new audience isn’t a person, but the AI model itself. And provides an actionable framework to ensure your brand is not just found, but recommended.
In this episode, you’ll discover:
- The shift in discovery: Understand why “optimizing for AI” is the new SEO and how to adapt your strategy to influence a probabilistic algorithm, not just climb a list of rankings.
- The four pillars of AI influence: Learn the critical categories of content—Owned, Earned, Sponsored, and Community—that AI models use to form their answers and how to build a content engine that scales across all of them.
- A 3-step action plan for CMOs: Get a clear, actionable plan to measure your current AI-readiness, dramatically increase your content velocity, and form the strategic partnerships required to win in the age of AI.
