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A woman sitting on the beach, smiling while holding a selfie stick to capture her photo against the ocean backdrop.
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Influencer marketing strategy: How to work with YouTube influencers in 2026

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7 steps to becoming a brand ambassador (and how to get paid more)

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The influencer portfolio approach: When to deploy micro-influencers vs macro-influencers vs celebrity partnerships

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Social commerce and influencer marketing: 5 proven strategies to drive sales across platforms

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2025 Black Friday consumer report: How brands can prepare for Holiday shopping

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The limitations of AI influencer marketing: What brands need to know in 2025 

A man presents a flower to a robot, symbolizing a blend of nature and technology in a unique interaction.
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The marketer’s guide to AI-powered creator campaigns: A technology-agnostic framework

Limited-edition promotional graphic for Durkin's Instagram influencer program featuring vibrant colors and engaging design.
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The ROI of long-term creator partnerships vs one-off campaigns

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Creator marketing attribution models: The modern marketer’s guide in 2025

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Moving beyond awareness: How creators drive conversions through social commerce and affiliate programs

A woman sits on a couch with a dog beside her, holding a camera and smiling at the viewer.
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How to become a pet influencer in 2025: 7 steps to landing brand sponsorships

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The new creator payment playbook: How algorithmic delivery is reshaping compensation in 2025

A woman smiles while taking a selfie with a camera, capturing a moment of joy and self-expression.
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Multi-platform creator partnerships: Monetization strategies that drive ROI across social channels

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Effective blog affiliate strategies: How “Life with Klee Kai” earns 90% of their income from affiliate—without relying on video

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Beyond promotion: How creators add value through authentic affiliate partnerships

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Creator economy vs influencer marketing: Why smart brands are making the switch in 2025

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How content creators are reshaping the affiliate marketing model

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How branded storefronts are transforming creator commerce and brand strategies

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