Our latest data reveals a market that’s doubling down on performance partnerships, embracing smarter attribution, and investing heavily in creators who deliver measurable business results.
This one-page infographic breaks down the trends shaping the industry—from rising budgets and evolving partner models to the metrics that matter. Whether you’re scaling partnerships or refining your go-to-market strategy, the insights here show why affiliate is no longer just a channel—it’s Singapore’s new growth engine.
Key highlights from this infographic:
1. Affiliate is becoming a core revenue engine, not a side channel.
Nearly half of Singapore brands generate 21–30% of total revenue from affiliate marketing, proving it has evolved into a strategic growth driver rather than a secondary channel.
2. Investment in affiliate marketing rises as ROI outperforms other marketing channels
With 75% of brands already increasing spend due to rising costs in other marketing channels and 80% planning further budget growth in 2026, affiliate marketing is winning investment as costs surge across other channels.
3. Creators are shaping the next era of partnerships
As the ecosystem matures, 60% of brands plan to allocate 25% or more of their affiliate budgets to influencers, signalling a shift toward full-funnel, value-driven partnerships.
