The Lifetime Value (or LTV for short) captures the total value generated by a particular customer for a given advertiser, usually because of repeat purchases or conversions made by a given customer. Consumers with high LTV are a brand’s most valuable consumers, and many marketers rightfully attempt to locate audiences that increase their average LTV.
The Lifetime Value (or LTV for short) captures the total value generated by a particular customer for a given advertiser, usually because of repeat purchases or conversions made by a given customer. Consumers with high LTV are a brand’s most valuable consumers, and many marketers rightfully attempt to locate audiences that increase their average LTV.
