Last Click attribution assigns 100% credit to the final touchpoint (i.e. clicks) that immediately precedes a sale or conversion. While last click is important in identifying the closer, marketers should be sure to also examine the introducer (first click) and influencers (middle touches) as well.
Last Click attribution assigns 100% credit to the final touchpoint (i.e. clicks) that immediately precedes a sale or conversion. While last click is important in identifying the closer, marketers should be sure to also examine the introducer (first click) and influencers (middle touches) as well.
