Betsy Haley

Betsy Haley

@betsylife Influencers
Commercial & editorial food stylist Bay Area & beyond Dog enthusiast

50

of 100
Mediarails audience quality score

Low quality of active audience; Likes activity could be improved; High comments activity; Anomalies in followings chart were detected

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47725

Followers

45%

Quality Audience

0.17%

Fake Followers Rate

0.01%

Engagement Rate

Likes spread

Likes Spread shows the difference in the number of likes between posts. On average, followers like some posts more than others, as one piece of content is more interesting than another. That’s why it’s suspicious if all posts have the same amount of likes.

Likes-comments ratio

The Likes-Comments Ratio shows if an Instagram user gets more likes or comments. A significant difference from similar accounts might mean that either the number of comments or likes were increased artificially.

Engagement rate

Engagement Rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how many people interact with the content. Factors that influence engagement rate include users’ comments, likes, and number of followers.

Audience reachability

Audience Reachability indicates the percentage ratio of followers among your audience who can see an influencer’s posts in their feed. Audiences who follow less than 1,500 accounts are considered reachable, as the likelihood for them to see the post in the newsfeed is higher.

Comments authenticity

Comments Authenticity is a metric that checks whether the recent comments might come from suspicious accounts or accounts that participate in Instagram Pods (Engagement Pods/Boost groups).

Audience authenticity

Audience Authenticity reflects the percentage of total authentic audience. It takes into account real people and influencers, as both types are considered to be real profiles. There are ranks that will indicate whether audience is very good, average or could be improved. Each metric has a benchmark for similar size influencers.

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