Mobile apps have become an integral part of our lives, consuming a staggering 88 percent of users’ time on mobile devices.
Unfortunately, the success of mobile marketing also draws in scammers. Bad actors find ways to fake installs and attribution—bringing in unearned commission payments from brands.
Mobile app fraud prevention is crucial in today’s digital landscape, especially in partnership programs where a lot of sensitive information is exchanged. To detect, prevent, and eliminate mobile app scams, companies can implement various security measures. By staying vigilant and proactive, businesses can safeguard their partnership programs and protect both their reputation and their users’ data from fraudulent activities.
Don’t let the fear of mobile app scams hold you back from exploring the full potential of in-app marketing. Download this eBook today.