At its core, the nature of mobile marketing is the nature of change, which means marketers need to constantly assess and reassess the landscape — something easier said than done in an industry that evolves as fast as the technology and behaviors that drive it. As standard media tactics lead to oversaturation and crowded channels, marketers need to consider untapped opportunities outside of the “old standard.” Learn how to use the correct tools of the trade, seize the right opportunities, and embrace the new and innovative ways of solving industry-wide challenges.
