What does catfishing have to do with influencer marketing? Much more than you’d think! Brands and organizations are vulnerable to a good measure of catfishing. Yes, you heard that right — catfishing is not exclusive to online dating. It’s a very real problem on two counts for influencer marketing: A. The catfish “wannabes” with fake followers B. The industry’s false promises of growth. The prevalence of vanity metrics, bots, and fake followers in influencer marketing all point to the fact that influencer marketing may be catfishing you. It’s not just your organization that is at risk of being catfished by “wannabes,” your marketing budget is vulnerable to catfishing too.
