What does it mean to be a data-driven marketer in the age of “Big Data?” Big data opens up the world of predictive analytics, allowing marketers to solve a whole slew of new pattern-based marketing problems, including attribution.
The 5 most important principles to follow when choosing an attribution solution
What does it mean to be a data-driven marketer in the age of “Big Data?” Big data opens up the world of predictive analytics, allowing marketers to solve a whole slew of new pattern-based marketing problems, including attribution.