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Blog

Running retail media and affiliate separately? You’re paying for the same customer twice.
Podcast

S07 | E00 – AI, Creators, and What Comes Next
marketing communication news
Byline and article

Shoppers click more, buy less: impact.com reveals retail brands’ 2026 strategy shift
Blog

2025 Black Friday consumer report: How brands can prepare for Holiday shopping

 A digital interface showcasing the website impact.com, featuring tools for link generation and partner collaboration against an orange gradient background.
One sheet

Boost Amazon sales with smarter partnership programs

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Blog

Why Patagonia and Bark only partner with publishers who pass this values test

 A person in a brown jumpsuit types on a laptop at a wooden desk, surrounded by shipping boxes and a barcode scanner.
Blog

Content creators and retail media: a new opportunity for brands to drive growth at retail

 A digital screen displaying food images, with shoppers blurred in the background of a bustling shopping mall.
Blog

Retail media marketing: A guide to optimizing your ROI (2025)