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A woman sits at a desk with a laptop and a ring light, holding a small white dog in her arms, pointing towards the camera.
Blog

Beyond pet products: How pet influencer marketing works for any industry in 2025

 Graphic featuring the title "the Partnership Economy," Season 6, Episode 7, with the name Amanda Mount displayed prominently.
Podcast

S06 | E7 – Authentic content that drives real results with micro-and-nano influencers
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Byline and article

Travel marketers shift focus with trust reshaping influence: report
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Byline and article

SEA marketers prioritise retention, brand building to gain travellers’ trust: report

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Blog

Building a profitable creator community: How OLIPOP’s hybrid commission approach drives 12% of sales

 Podcast graphic for "The Partnership Economy," featuring season 6, episode 6 with guest Graeme Boase and the Impact logo.
Podcast

S06 | E6 – Driving affiliate success through talent, strategy, and stronger partnerships

 A group of people collaborates around a table filled with papers and office supplies, engaged in discussion and brainstorming.
Blog

Maximizing rewards program performance under new ICO guidelines: A guide for UK and EU advertisers

 https://music.amazon.com/podcasts/b3170258-7df5-4b7d-a434-2ece8fe5f515/episodes/88e59461-e5c4-4b42-bf32-8325ff6c38bf/the-partnership-economy-why-brand-trust-is-the-currency-of-the-future-with-brianna-doe-founder-of-verbatim
Podcast

S06 | E5 – Navigating oversaturation with meaningful partnerships

 A person sits in front of a laptop and a ring light, filming content for social media in a cozy indoor setting with colorful props.
Blog

8 influencer marketing trends for 2025: 11 experts reveal how to increase ROI with performance-driven creator partnerships

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Blog

Performance marketing explained: Types, benefits and key metrics

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Blog

Strategic integration: How Getty Images built a global content ecosystem through partnerships

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Video

Measuring true partner value: A new framework for affiliate incrementality

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Worksheet

Measure the real impact of your partnership program

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Blog

The ultimate guide to influencer marketing in 2025

 Graphic featuring the title "the Partnership Economy," Season 6, Episode 4, with Natasha Scholnick's name and a logo from impact.com.
Podcast

S06 | E4 – Building scalable creator partnerships

 4 must-have email templates for effective partner recruitment
Worksheet

4 must-have email templates for effective partner recruitment

 A hand holds a smartphone displaying a shopping cart icon, surrounded by floating shopping bag icons in a vibrant, digital environment.
Blog

How top brands achieve 11% sales growth: 5 benefits of retail media networks revealed

 Three professionals engaged in a discussion at a modern wooden counter, with laptops and a cup of coffee in a stylish kitchen setting.
Blog

The end of traditional advertising: Why human connection is the new currency in marketing
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