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Aerial view of five wooden boats lined up on calm, turquoise water, each with a life ring.
Blog

The unignorable content checklist:  5 steps to a human-first AI Overview content strategy for affiliate reviews

Podcast

The Marketing Strategist: Cristy Garcia on Brand Lift, Revenue Impact & the Future of AI in Marketing

A person sits on a couch, holding an open cardboard box with shoes inside, while filming a video with a smartphone on a tripod.
Blog

Types of social commerce: A strategic guide to building models that drive higher sales 

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Blog

3 strategies influencers use to secure long-term brand partnerships for stable income

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Blog

What brands look for in influencers: Relationship-building practices for winning long-term deals 

Influencer speaking to a microphone
Blog

Influencer marketing trends 2026: 13 experts weigh in on the future of performance-driven growth

Podcast episode titled "Creating a Category with Merry People," featuring James Smith, General Manager, holding a yellow boot.
Podcast

S02 | E4 – Creating a Category with Merry people

Byline and article

Beyond likes & followers: How social search will redefine influencer marketing in 2026

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Blog

Influencer marketing strategy: How to work with YouTube influencers in 2026

Podcast

S02 | E3 – The VIP of SMB with BILL

martech record
Byline and article

Inside the Global State of Affiliate Marketing: How Partnerships Are Reshaping Performance Strategies with Cristy Garcia, CMO, impact.com

Logo of DemandGen, featuring a stylized blue tornado icon next to bold text in dark gray.
Byline and article

Rewriting the rules of performance marketing: The creator-led growth advantage

steps
Blog

7 steps to becoming a brand ambassador (and how to get paid more)

Podcast episode titled "Child's Play with Lovevery" featuring Colby Saenz, Sr. Manager at Lovevery, on a bright pink background.
Podcast

S02 | E2 – Child’s Play with Lovevery

A woman stands in a kitchen, facing a camera, with various cooking utensils visible around her.
Blog

The influencer portfolio approach: When to deploy micro-influencers vs macro-influencers vs celebrity partnerships

Dynamic graphic promoting impact.com, highlighting tools for creator discovery and campaign launch efficiency across platforms.
One sheet

Discover the right creators to grow your brand

A woman wearing sunglasses is focused on her phone, appearing engaged with its screen.
Blog

Social commerce and influencer marketing: 5 proven strategies to drive sales across platforms

Blog

2025 Black Friday consumer report: How brands can prepare for Holiday shopping

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