Free course
Building Your Affiliate Program: Strategy and Setup
Discover essentials like affiliate types, budget planning, key platform features, and competitive analysis tips!
Who is this for?
Affiliate marketers
Who are new to the industry and want to develop skills in this field.
Individuals
Who would like to learn more about one of the most cost-effective digital marketing channels available.
Program managers
Who would like to have a strong understanding of the basics of affiliate marketing and level up from there.
Affiliate managers
Who need help with affiliate marketing industry best practices, worksheets, templates, and tracking documents to successfully manage their program.
What you'll learn
Course overview
In this course, Head of Partnerships and Affiliate Education, Coady Joy, joins forces with Customer Success Enablement and impact.com platform expert, Jonny Percy, to guide you through creating a top-tier affiliate program on impact.com.
Get the scoop on affiliate types, from basics like coupon sites and content partners to growth drivers like influencers. You’ll learn how to allocate budgets effectively and align commissions with KPIs and other channels, while exploring impact.com’s top features for seamless onboarding and setup. Plus, pick up tips on competitive analysis to help your program stand out in the industry.
Tailored for small-medium businesses, this course delivers essential strategies to scale affiliate programs efficiently and effectively!
By the end of this course, you will be able to:
- Identify and leverage various affiliate types.
- Allocate budgets strategically for affiliates.
- Use key impact.com features for program setup.
- Perform competitive analysis for industry insights.
Course curriculum
Coady provides an in-depth look at each affiliate type and explores the unique benefits they offer.
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Jonny walks you through customizing your program with branding, setting up ads, enabling partner reversal submissions, and configuring a product feed.
Enroll now Coady shares key factors to consider when allocating your budget and provides a practical example to illustrate her points.
Enroll now Jonny demonstrates how to leverage impact.com to gain valuable insights, complete with a practical example.
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