OPTIMIZE
Actionable insights at your fingertips
Continually optimize your partnerships to drive growth and increase efficiency.
Empower decision-making with a deeper knowledge of your partnerships
Uncover each partners’ unique strengths and unlock the potential of your entire partnership program through impact.com's Optimize reports.
Last click is so last decade
Gain insights about valuable partners overlooked by last-click models. Identify incremental value of partners all along the purchase journey — and reward them appropriately.
Identify your big spenders
You want to attract customers with high lifetime value — customer value reporting lets you identify the partners that bring in these high-quality purchasers.
Spend with confidence
Benchmark your partnership program against other channels such as paid search and display, so you can adjust your spend accordingly.
Predict the future, optimize performance
Stop wasting time building out forecasting models and searching for data anomalies within your reporting.
Predict performance out to 90 days and track your KPIs with impact.com’s Forecasting and identify anomalies to replicate their success or prevent future failures with impact.com’s Anomaly Detection.
Evaluate partner value
Last click doesn’t give you the full picture. If you ignore partners that drive value at the beginning or middle of the purchase path, you’re choking your whole funnel.
The Contribution Report shows which partners deliver incremental value throughout the funnel, so you can keep them incentivized and producing results for you.
Assess customer lifetime value
Maybe last year’s Black Friday sale did great, but which partners brought in one-time deal seekers and which ones brought in high-value repeat customers?
The Customer Value report answers these questions and more, enabling you to recognize the partners that bring in your most loyal customers.
Optimize and grow productive partnerships
Gain a snapshot of the retail segment and how your partner program stacks up against your peers. Dig deeper into performance gaps and discover opportunities to optimize and recruit partners with significant revenue potential.
With these insights, you can boost revenue and long-term sustainability through productive partnerships. Currently, this feature is available for North America, Europe, and Oceania retail brands. Benchmarking will be available in other verticals and regions in the future.
impact.com partnership management platform
Manages, protects, and optimizes all of your organization’s different partnerships. Learn more about how we can help you scale faster.
Discover & Recruit
Discover a limitless number of global partners—and add them to your partnership program with ease. Save time with powerful discovery and recruitment automation.
- Engage with customers at every stage of the buyer’s journey
- Find partners, no matter where they are
- Access key partner information to ensure the perfect match
- Turn prospects into partners with ease
Contract & Pay
Choose your business outcomes, then reward the partners that drive them.
- Align payouts to value
- Participation bonuses reward all contributions
- Pay at any point in the conversion funnel
- Spark joy for your finance team
Track
Track the traffic partners drive on all your properties, across any device.
- Your tracking, your choice
- See the whole picture with cross-device tracking
- Future-proof your program
- Streamline the user experience with TrueLink™
- Make privacy a priority
- Track partner-side impressions, STAT
Engage
Proactive messaging and automated workflows make sure partners stay informed, productive, and on-brand.
- Tell compelling stories with visualized data
- Stay in the know with 40+ performance reports
- Streamline creative and offer management
- Automate your partner management workflows
- Feed your need for easy catalog management
Protect & Monitor
Fortify your partnerships with full-stack protection across the entire consumer journey. Automate the daily monitoring and remediation of issues that could result in partner non-compliance. Expose affiliate fraud, influencer fraud, and traffic abnormalities wherever they corrupt your conversion paths. Cut out invalid traffic and reinvest spend in high-quality partnerships.
- Find and resolve keyword violations quickly
- Protect your promo codes from misuse
- Stop paying out for fake leads or conversion events
- Don’t fear the regulator
- Ensure brand safety
Optimize
Continually optimize your partnerships for growth and efficiency.
- Predict the future, optimize performance
- Evaluate partner value
- Assess customer lifetime value
- Optimize and grow productive partnerships
Video
Optimize your program with impact.com
Optimize helps brands uncover deep insights into their program, including true incremental contributions of their partners, competitive benchmarks, and ROI, to maximize growth. Optimize tracks all partner interactions across the customer journey and cross-channel tracking to show the true value of each partnership channel.
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