Wellblūm

Wellblum is an affiliate and creator management agency for Direct to Consumer, Amazon, and TikTok Shop brands. Working as an extension of a brand's team, it manages programs end to end, from partner recruitment to reporting.

Day to day, the work covers partner recruitment and vetting, commission structures, compliance and brand safety, content coordination, and performance reporting. Partners are sourced and screened for audience fit and genuine reach, with recruitment guided by data and focused on growth.

Performance is measured against revenue. Reporting is clear and continuous, tying partner activity back to revenue, and attribution is set up to hold as tracking and privacy rules change. The program is monitored for fraud, with partners vetted up front and anomalies investigated. Engagements are taken on selectively, with a dedicated team on every program.

Wellblum works with brands across the globe and across categories including health and wellness, beauty, and consumer goods, from new program launches to established programs being scaled or rebuilt.