T-shaped

T-shaped is a growth marketing consultancy specializing in affiliate and partnership programs for B2B SaaS and DTC brands. Founded and run by Tiffany Hakimianpour, a senior marketer with 10+ years building revenue channels from scratch, T-shaped is a one-operator practice by design: the person you talk to is the person doing the work.

Affiliate and partnerships are the vertical depth. The horizontal breadth spans demand generation, lifecycle and email, paid media, review sites and reputation, analytics, and AI visibility. That range matters in affiliate work. Programs don't grow in a vacuum, and a partner who understands the full funnel builds programs that actually attribute to pipeline and revenue, not just clicks.

Track record from recent engagements: restructured an underperforming affiliate program for a B2B SaaS platform serving hourly workforces, delivering 16.7x affiliate revenue growth year over year, 6x ROAS, a 340% lift in active signups, and a 1,425% increase in paid conversions. Built two affiliate programs from zero for an enterprise HR, IT, and finance platform, activating 15+ partners with a 10 to 12% closed-won rate on affiliate-sourced leads and consistent monthly SQL volume within the first year. Rebuilt a B2B SaaS abandoned affiliate program in 30 days, hitting 2.5x ROAS in month one with 30% month-over-month lead growth.

Engagements range from building an affiliate program from zero (structure, recruitment, launch, growth strategy) to auditing and scaling existing programs, to fractional ownership of the full channel. Available for program management, strategy sprints, or ongoing fractional work.

If your affiliate channel is broken, underperforming, or doesn't exist yet, that's the specialty. Book a call at tshaped.co.