T-shaped

T-shaped builds affiliate and partnership programs for B2B SaaS and DTC brands, against one standard: profitable revenue growth. Programs get built on impact.com, run to a real ROAS and CAC target, and handed off documented so your team can own them.

Most of the work is zero to one. No program yet, or one that launched and stalled. The build covers program setup and tracking, commission and contract structure, partner recruitment across affiliates, creators, publishers, review sites and comparison media, creative and asset libraries, partner onboarding and communication, and reporting that ties partner activity to revenue and margin instead of clicks.

AI visibility is the other half of the work. Buyers now get recommendations inside LLMs and review sites, and those surfaces are won through partner, publisher, and review coverage rather than ad spend. We build for it deliberately: review-site and comparison placement, publisher and affiliate content, schema and technical setup, and tracking of brand share of voice across major LLMs.

Selected results:

• $1M+ in cumulative annualized recurring revenue sourced by affiliate partners
• 11.8x growth in affiliate-sourced new MRR year over year
• ~9.5x projected ROAS and 25x YoY growth in paid conversions
• +257% new signups and +273% activated signups YoY
• #1 brand ranking across 13 review-site reports in five months, plus +10% AI search visibility across major LLMs

impact.com certified: Agency Product Expert and Product Training Expert, working in the platform daily on live programs.

The name is the model. Specialist depth in affiliate and partnerships, plus breadth across everything a program touches: demand gen, paid, lifecycle, review sites, content, and AI visibility.

Senior and founder-led. No junior account team and no long ramp. The model is audit, build, handoff: a short diagnostic, a defined build with clear milestones, then documentation and training so the program stays yours. Ongoing support is optional by design.

Best fit: seed and Series A B2B SaaS, and DTC brands with proven repeat purchase, where marketing runs other channels well and nobody yet owns affiliate partnerships.

Tiffany@tshaped.co | tshaped.co