Strand Marketing

Strand is a performance and partnership marketing agency built for enterprise and large-scale consumer brands. We act as an extension of our clients’ growth teams, helping them identify, build and scale customer acquisition channels outside of Google, Meta and Amazon.

Our specialty is the fragmented side of performance marketing that requires deep relationships, hands-on management and strong economics to scale. That includes affiliate and publisher partnerships, lead generation, comparison and marketplace partners, content, creator and influencer programs, and other performance-based distribution channels.

We have particular expertise in lead generation and highly regulated industries, including insurance and financial services. We understand the complexity that comes with enterprise organizations: multiple stakeholders and internal teams, sophisticated measurement requirements, rigorous compliance and brand-safety standards, and the need to grow without sacrificing customer quality.

Strand is more than an affiliate OPM or network. We bring together strategy, account leadership, media, partnerships, analytics and compliance to operate as an extension of the client team. We can build a new growth channel from the ground up, expand an existing program, or manage a broader portfolio of performance partnerships against defined acquisition goals.

Our model is intentionally high-touch. Our account leaders typically support only one or two major brands, allowing our teams to deeply understand the business, connect the dots across internal stakeholders and partners, and stay focused on the client’s long-term growth.

We work best with established enterprise and upper-market brands that have meaningful customer acquisition goals, strong unit economics and the scale to make partnership marketing a material growth channel.

Strand has acquired 3M+ customers, managed $150M+ in media investment, built relationships across 350+ private-inventory publishers, and is a four-time Inc. 5000 honoree.

Where traditional digital agencies concentrate on the major platforms, Strand helps enterprise brands find and scale the growth opportunities beyond them.