New Engen (fka LT Partners)

Most agencies treat affiliate as a standalone channel: recruit partners, manage commissions, report on clicks. New Engen builds affiliate programs that pull from the same audience strategy driving a brand's media, creator, and content work, and we feed performance signals back into what gets built and funded next.

Our affiliate capability covers full program ownership: network strategy, platform migrations, partner recruitment, commission structuring, performance PR, editorial and publisher relationships, creator affiliate programs, add-to-cart activation, and incrementality testing. We help brands move past last-click reporting to understand what affiliate activity is actually driving incremental revenue.

New Engen runs on a performance media foundation, so affiliate strategy connects to paid social, search, and retail media instead of sitting in its own lane with its own dashboard. When a publisher relationship or creator affiliate program is working, that signal shapes the next media buy and the next piece of content. When it isn't, we know and change course.

We work with brands ranging from fast-growing disruptors launching their first affiliate program to established consumer brands untangling a fragmented mix of partners, publishers, and creators. New Engen has more than 200 active brand partnerships, was named 2025 Marketing Agency of the Year and Independent Agency of the Year at the US Agency Awards, and has been recognized among the industry's Top 30 Affiliate Agencies.