Nate Poeschl

I help brands build smarter, more productive affiliate and creator commerce programs—from initial strategy and platform launch through ongoing management, optimization, and growth.

With more than seven years specializing in affiliate and performance partnerships, and a broader background spanning ecommerce, brand marketing, media, and executive leadership, I bring a senior-level perspective to every engagement. I’ve led affiliate and partnership strategy for brands including MOTHER Denim, KUIU, Psycho Bunny, Caliray, 111SKIN, G-Star RAW, Everything But Water, St. John, S’well, SIMKHAI, Garage, and Dynamite.

Clients work directly with an experienced strategist who understands both the day-to-day mechanics of running an affiliate program and the larger role partnerships play within the marketing ecosystem.

My work spans program strategy, audits, network launches and migrations, publisher recruitment and development, commission strategy, creator commerce, editorial and commerce-content partnerships, attribution and measurement, compliance and governance, competitive analysis, and executive reporting.

I place particular emphasis on building a healthy, diversified partner mix—developing relationships with creators, editorial publishers, commerce content partners, loyalty and card-linked platforms while continuously evaluating incrementality, attribution quality, and the customer journey. I also help brands identify and address trademark bidding, coupon interception, browser extensions, sub-affiliate transparency, and other practices that can inflate affiliate performance without creating equivalent business value.

My approach is hands-on, analytical, and brand-specific. There is no one-size-fits-all affiliate playbook. I work closely with internal ecommerce, marketing, PR, influencer, analytics, and agency teams to make affiliate and creator commerce a more integrated part of the business rather than an isolated last-click channel.

Whether you’re launching on impact.com for the first time, migrating an established program, auditing an existing channel, or looking for experienced ongoing leadership, I can help build the strategy, infrastructure, partnerships, and operating discipline needed to scale responsibly.