Fat Cat Interactive is a boutique affiliate and performance marketing agency helping DTC, e-commerce, subscription, and lead-generation brands build, manage, and scale profitable partnership programs.
With more than 20 years of industry experience, we combine strategic planning with hands-on program management to create affiliate channels that support each brand’s broader growth goals. Our services include program launches, platform migrations, publisher recruitment and activation, commission strategy, promotional planning, compliance monitoring, performance reporting, forecasting, and ongoing optimization.
Our recruitment strategy goes beyond traditional coupon and loyalty partners. We build relationships with editorial publishers, content creators, influencers, review sites, closed employee networks, media companies, and strategic partners that can introduce brands to new and highly relevant audiences. We also help brands improve new-customer acquisition, strengthen attribution, protect promotional integrity, and develop commission structures that reward meaningful performance.
Every program receives a customized strategy supported by clear communication, transparent reporting, and actionable recommendations. Whether launching an affiliate program from the ground up, revitalizing an established channel, or migrating to a new network, Fat Cat Interactive provides the experience and dedicated support needed to create sustainable, measurable growth.