In the beginning, Backbone was an agency for people who wanted to move in the literal sense – specializing in the niche of mountain-sport brands and core outdoor adventurers. Since then, we’ve grown the scope and scale of our business, and thus widened the aperture of who we serve: movers. While we still want to help get more people moving outside, we also specialize in moving people in other ways: moving the needle, moving consumers down the funnel, moving our clients closer to their key communities. Whatever motion you’re seeking, Backbone is proud to be your partner in the mission of moving.