Artefact - Turning Data and AI into Business Impact

Guided by the conviction that AI is about people, Artefact combines strategic consulting, data engineering and marketing expertise to support companies from strategy through to deployment and adoption. More than 2,500 employees work with over 1,000 clients, including around 300 international brands such as Carrefour, L'Oréal, Samsung and Orange, and Artefact operates offices across Europe, the Americas, Africa, the Middle East and Asia – with German locations in Hamburg, Essen, Munich and Berlin.

Within Artefacts digital marketing practice, affiliate marketing and partnerships hold a special place with one of the most experienced affiliate teams in the market.

Artefact acts as an independent agency placing transparency toward clients first. Services cover the full lifecycle of a partner program: strategic setup and network selection, publisher recruiting, ongoing partner and network management, commission and incentive design (from CPO/CPL to hybrid fixed-fee and placement models), fraud prevention and data-based optimization.

Artefact treats affiliate marketing as part of a broader partnership ecosystem: publishers, creators, B2B-partnerships, comparison platforms, cashback providers and technology partners are orchestrated within one data-driven framework, including hybrid models that combine network-based affiliate with direct partnerships. Attribution modelling, incrementality testing and ROI measurement flow directly into partner management – making the channel not only scalable and international, but measurably accountable.

For advertisers looking to build, relaunch or scale a partner program, Artefact offers a rare combination: two decades of hands-on affiliate expertise, full independence from networks, and the analytical backbone of a global data and AI consultancy.