Your agency deserves better tools to scale partnerships, track its impact, and receive the recognition it has earned.
That’s why we’re launching two major updates designed specifically for you: a new Partner Portal and a refreshed Agency Partner Program.
As a performance marketing agency, you’re navigating increasingly complex client needs – from managing multiple brand partnerships to proving ROI on every initiative. You need platforms that match your pace, provide visibility into shared opportunities, and genuinely support your growth, not just talk about it.
The new Partner Portal provides a dedicated hub for referral tracking, client enablement resources, and real-time visibility into your partner program’s status. The refreshed Agency Partner Program offers clearer progression paths, more defined benefits, and a tier structure that reflects the real value you bring to the partnership economy.
Together, these updates are designed to help you win more clients, deliver stronger results, and build a more profitable agency.
The new Partner Portal: Your hub for client acquisition and enablement
With the new Partner Portal, you can:
- Track every referral you send and see exactly where it is in the sales pipeline
- Manage your agency profile to get discovered by brands looking for partners
- Access (and co-brand) enablement materials without waiting on back-and-forth emails
- See your tier status and what you need to unlock the next level of benefits
One centralized hub for managing your partnership with impact.com — no more scattered spreadsheets or email chains.
Key features include:
- Referral attribution and tracking: Receive proper credit for introductions, with visibility into opportunity status as referrals move through the sales process.
- Profile management: Editable, public-facing profiles in our agency directory ensure that your agency is discoverable and connected with the right opportunities.
- Upgraded asset library: Search, filter, and curate agency partner materials (and cobrand your resources directly in the portal).
- Partner Program Status dashboard: Partners gain real-time visibility into their program tier, progress, and associated benefits, helping them stay on track and unlock more value.
The portal provides better attribution, stronger enablement, and greater transparency, giving you more confidence and better collaboration with impact.com.
“Becoming an Agency Partner with impact.com has been hugely beneficial for our agency. Working with the agency team, we have been able to collaborate with experts and operate transparently for the benefit of our clients. The Partner Portal has also allowed us to start conversations sooner and speed up time to execution.”
– Patrick Lavin, Managing Director at Versa Marketing Inc.
A refreshed Agency Partner Program to scale programs and boost profitability
We’ve also updated the Agency Partner Program structure so you can see exactly where you stand, what you’re earning, and how to find more value.
Here’s what’s new:
- Tiered structure based on your client portfolio and performance – Your tier reflects the actual work you’re doing, not arbitrary criteria
- Real-time tier dashboard – Check your status anytime and see exactly what’s needed to reach the next level
- Clear benefits at each tier – Know what you’re getting: referral credits, co-marketing budget, certification access, and more
No more guessing whether you qualify for benefits or how to access them.
Ready to get started?
The Partner Portal is live now, and qualified agencies can join in minutes. Set up your profile, submit your first referral, and start tracking your tier progress today.
Whether you’re looking to scale your client base, access better enablement resources, or get recognized for the partnerships you’re already driving, these updates give you what you need to move faster.
