Have you ever wondered how some of the world’s top brands transform their affiliate programs from traditional setups to data-driven engines that drive significant growth? This insightful webinar dives deep into how leading companies such as Patagonia and Zenni Optical have revolutionized their partnership channels, tackling challenges and seizing opportunities in affiliate marketing.
In this video, Todd Crawford, co-founder of impact.com, hosts an engaging session featuring affiliate marketing professionals Kayla Castro and Cricket Treanor. They share invaluable strategies for using data, fostering cross-functional partnerships, and aligning affiliate efforts with broader company objectives. Whether you are new to affiliate marketing or looking for advanced tips to scale your program, this session offers actionable insights and success stories.
Key highlights from this video include:
- How Patagonia and Zenni Optical measure affiliate channel success and optimize for incrementality
- The importance of aligning affiliate marketing goals with company objectives
- Case studies showcasing innovative strategies to diversify and grow affiliate partnerships
Don’t miss out on these game-changing tips and real-world examples. Tune in now to gain the knowledge you need to elevate your affiliate marketing efforts!
