Building an affiliate program that earns attention internally and externally doesn’t happen overnight.
For Jordan Carter, it took three years at SharkNinja as an individual contributor to prove the value of affiliate before the investment followed. Today he leads a team of three, with ambitions to grow to five or ten within the next two years. The program’s growth isn’t just a headcount story — it’s a signal that affiliate has earned its seat at the table inside one of the world’s leading CPG brands.
The goal now is clear: become the reference point for what a great affiliate program looks like, not just within SharkNinja, but for the industry.
Key Insights:
- Time and proof build internal investment. Affiliate programs don’t command resources from day one—they earn them. Jordan’s three years as a solo contributor laid the groundwork for a team, a budget, and a seat at the table.
- Headcount growth signals program maturity. Going from individual contributor to a team of three isn’t just an org chart change. It reflects the revenue impact and strategic credibility affiliate has built inside SharkNinja.
- Industry leadership is the benchmark. Jordan’s ambition isn’t just to grow the program, it’s to make SharkNinja’s affiliate operation the industry reference point for what great looks like.
