Free course

Protect and Monitor: Affiliate and Partnerships Industry Training – Expert Course

Want to know what’s being said about your brand in the online space? What about making sure your affiliate software is tracking every click on a partner site? We’ve got you covered in this expert course!

Who is this for?

Affiliate marketers

Who want to save time and money with automated solutions to their work.

Partnership leaders

Who need a view of all available tools to grow a publisher's business.

Affiliate managers

Who are looking to get more done more quickly.

What you'll learn

Course overview

Coady Joy, Head of Affiliate and Partnerships Education at PXA, is joined by Allison Ciricinione of Acceleration Partners in this expert course on the Protect and Monitor stage of the Partnerships Life Cycle. Here, we take a look at a few ways that brands can monitor online activity, from keeping an ear to the ground to hear what people are saying online to making sure that each click is being credited in the proper way.

By the end of this course, you will be able to:

  • Explain how to perform a toolbar analysis.
  • Explain how to use search engine monitoring tools to monitor TM+ programs.
  • Outline how to monitor install and click activity.
  • Highlight the features of social listening tools to monitor online presence.
  • Explain how to work with content monitoring software.
Course details
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Course curriculum

Lesson 1
Toolbar Audits
Allison Cirincione

In this lesson, you'll learn how to ensure that toolbars are working exactly the way they should be.

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Lesson 2
Monitoring TM+ terms
Coady Joy
Coady Joy

Keeping an eye on your paid search terms can be troublesome. Luckily, we cover what you'd need to do to stay on top of it.

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Lesson 3
Click and Install Activity
Allison Cirincione

In this lesson, we uncover how to monitor click and install activity.

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Lesson 4
Social Listening and Content Monitoring Tools
Coady Joy
Coady Joy

Learn how social listening and content monitoring tools can enhance a brand's partner program.

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