Free course

Influencer Partnership Strategic Planning Course

On to the first step in creating influencer partnerships—strategic planning! Enroll in this course for a hands-on journey into crafting goals and briefs, building campaigns, and all that jazz.


Who is this for?

Affiliate marketers

Who want to save time and money with automated solutions to their work.

Partnership leaders

Who need a view of all available tools to grow a publisher's business.

Affiliate managers

Who are looking to get more done more quickly.


What you'll learn?

Course overview

Influencer campaigns can help support many of your channel and company goals. Having clear goals ahead of launching a campaign means you can plan an influencer campaign that best aligns with your KPIs. And once you’re all set with that, you’ll want to make doubly-sure that your influencer campaign fits within your budget. You’ll learn all about it in this course. We’ll also walk you through strategic influencer briefs and how to relay info about key campaign components to influencers. 

By the end of this course, you will be able to:

  • Create influencer KPI alignment.
  • Formulate a scope of work.
  • Build influencer campaign timelines.
  • Amplify influencer content.
  • Create budgets for influencer partnerships.
  • Draft influencer briefs.
Course details
6
Lessons
7
Videos
0
Knowledge Check
40
Min
Enroll now

Course curriculum

Lesson 1
KPI Alignment
4min
Coady Joy
Head of Affiliate and Partnerships Education at PXA
Coady Joy
Lesson description

Knowing how to align KPIs is the key to any successful campaign.

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Lesson 2
Building a Scope of Work
6min
Coady Joy
Head of Affiliate and Partnerships Education at PXA
Coady Joy
Lesson description

Learn about the considerations to keep in mind when creating a scope of work document for influencer partners.

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Lesson 3
Defining a Timeline
4min
Laura Press
Head of Affiliate and Partnerships Education at PXA

Learn about the importance of defining a timeline.

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Lesson 4
Amplification
4min
Laura Press
Head of Affiliate and Partnerships Education at PXA
Lesson description

Amplification – learn about what it is, why it's a useful tool and how to plan for it.

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Lesson 5
Budgeting
6min
Coady Joy
Head of Affiliate and Partnerships Education at PXA
Coady Joy
Lesson description

A brand needs to know how to draft a budget and navigate all the variables involved. Learn more here!

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Lesson 6
Influencer Brief
5min
Laura Press
Head of Affiliate and Partnerships Education at PXA

A quick recap on everything that was covered to do an influencer brief.

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