Australian marketers are rebalancing their budgets. As traditional channels become more expensive, they’re increasingly leaning into performance-driven partnerships to fuel profitable, sustainable growth.
This isn’t your old ‘set it and forget it’ affiliate program. This is sophisticated, full-funnel partnership marketing.
Want to know the secrets of the top-performing brands that are beating rising customer acquisition costs (CAC) and seeing a stronger Return on Ad Spend (ROAS)?
We surveyed 80 Australian marketers across retail, tech, media, finance and more to bring you the playbook for what’s working now in the ANZ market.
- The investment shift is real: Discover why 83% of Australian marketers find affiliate marketing more cost-effective than other marketing channels, and how they’re shifting significant budget to partnerships that deliver measurable ROI.
- The 5 pillars of sophistication: Get the full framework that elite marketers are using to build strategic, full-funnel programs, covering everything from diversifying their partner mix to bridging the measurement gap.
- Australia is a measurement leader: See how ANZ brands are moving beyond single-touch models and leading the charge with advanced multi-touch attribution like mixed media modeling (55%) and position-based attribution (53%).
