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A woman stands in a kitchen, facing a camera, with various cooking utensils visible around her.
Blog

The influencer portfolio approach: When to deploy micro-influencers vs macro-influencers vs celebrity partnerships

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Blog

October Prime Day 2025: Why getting more customers was worth losing a little value

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Research report

State of Affiliate Marketing 2025

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Blog

The key benefits of social commerce: Level up your strategy to increase sales online in 2026

 6 affiliate tracking methods
Blog

6 affiliate tracking methods [+ the outcomes of getting it right]
Case study

76%

revenue growth

 iPX25 Sydney crowd
Blog

Reimagining Performance Marketing: Highlights from iPX25 Sydney
Blog

2025 Black Friday consumer report: How brands can prepare for Holiday shopping

 saas affiliate marketing programs
Blog

The ultimate guide to B2B SaaS affiliate marketing

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Blog

The limitations of AI influencer marketing: What brands need to know in 2025 

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Blog

How modern marketers can boost campaign effectiveness with performance marketing attribution

 A shelf displaying an assortment of cosmetic products, including bottles, jars, and tubes in various colors and sizes.
Blog

14 high-paying beauty affiliate programs that you’ve never heard of (up to $50 per conversion) 

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Blog

Creator marketing attribution models: The modern marketer’s guide in 2025
Blog

Searching smarter: How to identify top-performing affiliate brands to promote on impact.com
Case study

350%

user growth

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Blog

The marketer’s guide to increasing revenue with B2B social commerce strategies (2025)

 Podcast promotional image featuring the title "The Advocacy Channel," highlighting Season 2, Episode 8 with guest Yulia Shilkina.
Podcast

S02 | E08 – Breaking Marketing Silos with Yulia Shilkina

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Blog

2025 mid-year consumer shopping insights: How extended purchase journeys are reshaping retail partnerships
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